I think scent is sensual. I guess evoking a mood or a spirit is key, and I think with the women's fragrances we have evoked different types, moods or sensibilities of a woman - whether it's Daisy with the sweetness and the innocence or Lola which is more provocative, sexy and sultry.

Both my partner and I did not get into cooking so that we could wear ugly chef's coats and stuff. We dress sexy in the kitchen.

I always say that I'm not the director, I'm part of the team.

I love to design for women, it's really open and very free. I always think of my friends. I think of both fictitious characters, real people from the past and the present. I am not a woman, but I find women so beautiful and so fascinating.

We don't need fashion to survive, we just desire it so much.

But the customer is the final, final filter. What survives the whole process is what people wear. I'm not interested in making clothes that end up in some dusty museum.

Part of the talent of any company is to surround yourself with people who have good spirit and help you do more and more things.