The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not.

The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not.

Direct navigation traffic is by far the most highly targeted form of web traffic available.

Many people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation.

Relevance is a search engine's holy grail. People want results that are closely connected to their queries.

I have 5 teenage daughters, and I learned the hard way - it's difficult to talk to any person under the age of 25 without the presence of a cell phone.

Internet entrepreneurs are using technology at every level of their company - from a one-person agency to a small firm, the newest technological advances are interwoven throughout every aspect of Internet-based businesses.