There's a bigger universe at hand.

I think one of the things about Peter Parker that is so great, and what has made him and Spider-Man last so long is he is a kid that we all feel connected to, he's not an alien, he's not a millionaire, he's just this kid that has trouble asking girls out.

Audiences can tell when you're being fake and they will eat you alive. But if you're doing something authentic they will connect to it and that can lead to commercial success.

Geeks are running the world, anyone who's seen The Social Network knows the dynamic has shifted, but what I think is iconic and timeless about Peter Parker is that he's an outsider, on the outside looking in, and that was something I thought was very important to protect.

We're creating a different universe with different rules and a different tone and different villains. We were very careful to honor the iconography of Spider-Man, but we wanted to tell it in a new and different way [in the film].

When you get that opportunity to be honest and open with somebody, for the first time, and share things about yourself that you haven't been able to share before, that you might be scared of or ashamed about, that's really exhilarating, and I think that's something that people will really identify with.

Sundance is a really special place. They're very protective of movies, especially lower-budget movies.