I think it's really important, when you're redefining a character [ Spider-Man], for the audience to experience things that they haven't experienced, from the ground up. I wanted to build a character. I feel like point of view is a really crucial thing in the story, and that you need to build up the emotional building blocks, so that you can experience all the other emotions in a very specific way, rather than just experiencing it in an intellectual way.

Something you can do in a comic that you can't do in a film is that you can have thought bubbles.

I always remembered that when I saw people get married they got on a rocketship and went to Planet Happiness, Population: Them.

For me, there were a few things in the Spider-Man comics that I thought were really interesting. There's this story about Peter's parents and where he came from, and I thought that it was really interesting to explore the emotional consequence of someone whose parents had left them, at a very young age.

Nerds are running the world. Andrew Garfield made a movie [called “The Social Network”] about it. Nerds are no longer pariahs and knowing how to write computer code is longer a [mocked] quality. What was important in those early comics was this notion that Peter Parker is an outsider and how we define that in a contemporary context. That, I think, was one of the challenges for us — getting Peter Parker’s outsider status to be current.

There's a punk rock quality to Peter Parker, that I identified with when I read the comics [Spider-Man], and that I really liked. He has this chip on his shoulder.

I was a Marvel guy. I started reading comics when I was a kid.