I've never tried to be a celebrity chef, people call me that but I was that young boy that the media chose.

You walk into a restaurant when chefs are not there and it's different. The magic isn't there. Why pay top pounds when the chef is not in the house? I feel cheated. I don't mind paying big money for food but if I go to Paul Bocuse's restaurant I want Paul in the house.

People do peculiar things in life and they do for whatever reason but I think one of the greatest crimes in life is when you lie.

People who can give themselves every day. They're the people that I admire, they're real people.

You have to shout in the kitchen to deliver the orders, to drive the troops, to get the food out. When you have a table of eight courses and everyone's having something different, you have a 15-second window to get it all together so no one at the table waits.

Nine out of ten English chefs have their names on their chests. Who do they think they are? They're dreamers. They're jokes. Just ask yourself how many chefs in this country have Michelin stars and how many have their names on their jackets. We all wear blue aprons in my kitchen because we're all commis. We're all still learning.

Don't dress for others, dress for yourself. Clothes should be an extension of what you represent and what you feel inside.