Civilized people are taught by logic, barbarians, by necessity, communities by tradition; and the lesson inculcated even in wild beasts by nature itself. They learn that they have to defend their own bodies and persons lives from violence of any and every kind by all means within their power.
Marcus Tullius CiceroNothing in oratory is more important than to win for the orator the favour of his hearer, and to have the latter so affected as to be swayed by something resembling an impulse of the spirit impetu quodam animi or emotion perturbatione, rather than by judgment or deliberation. For men decide far more problems by hate, or love, or lust, or rage, or sorrow, or joy, or hope, or fear, or illusion, or some other inward emotion aliqua permotione mentis, than by reality or authority, or any legal standard, or judicial precedent or statute.
Marcus Tullius CiceroVirtue is increased by the smile of approval; and the love of renown is the greatest incentive to honourable acts.
Marcus Tullius Cicero