The wise are instructed by reason, average minds by experience, the stupid by necessity and the brute by instinct.
Marcus Tullius CiceroIf a man aspires to the highest place, it is no dishonor to him to halt at the second, or even at the third.
Marcus Tullius CiceroNothing in oratory is more important than to win for the orator the favour of his hearer, and to have the latter so affected as to be swayed by something resembling an impulse of the spirit impetu quodam animi or emotion perturbatione, rather than by judgment or deliberation. For men decide far more problems by hate, or love, or lust, or rage, or sorrow, or joy, or hope, or fear, or illusion, or some other inward emotion aliqua permotione mentis, than by reality or authority, or any legal standard, or judicial precedent or statute.
Marcus Tullius Cicero