No man can be brave who thinks pain the greatest evil; nor temperate, who considers pleasure the highest good.
Marcus Tullius CiceroAll men have a feeling, that they would rather you told them a civil lie than give them a point blank refusal.... If you make a promise, the thing is still uncertain, depends on a future day, and concerns but few people; but if you refuse you alienate people to a certainty and at once, and many people too.
Marcus Tullius Cicero