Nothing in oratory is more important than to win for the orator the favour of his hearer, and to have the latter so affected as to be swayed by something resembling an impulse of the spirit impetu quodam animi or emotion perturbatione, rather than by judgment or deliberation. For men decide far more problems by hate, or love, or lust, or rage, or sorrow, or joy, or hope, or fear, or illusion, or some other inward emotion aliqua permotione mentis, than by reality or authority, or any legal standard, or judicial precedent or statute.
Marcus Tullius CiceroIt is difficult to persuade mankind that the love of virtue is the love of themselves.
Marcus Tullius CiceroNot to know what happened before you were born is to be a child forever. For what is the time of a man, except it be interwoven with that memory of ancient things of a superior age?
Marcus Tullius Cicero