Nothing in oratory is more important than to win for the orator the favour of his hearer, and to have the latter so affected as to be swayed by something resembling an impulse of the spirit impetu quodam animi or emotion perturbatione, rather than by judgment or deliberation. For men decide far more problems by hate, or love, or lust, or rage, or sorrow, or joy, or hope, or fear, or illusion, or some other inward emotion aliqua permotione mentis, than by reality or authority, or any legal standard, or judicial precedent or statute.
Marcus Tullius CiceroDemocritus maintains that there can be no great poet without a spite of madness.
Marcus Tullius CiceroA dissolute and intemperate youth hands down the body to old age in a worn-out state.
Marcus Tullius CiceroIf you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.
Marcus Tullius Cicero