I'm talking about intellectually and emotionally challenging, but at the same time it's actually not that challenging. So there's this dichotomy.

When Lady Gaga says I am her inspiration, you reach kids between 12 and 18. Now I am like a brand - jeans, Coca-Cola.

I'm talking about intellectually and emotionally challenging, but at the same time it's actually not that challenging. So there's this dichotomy.

Today, our attention is less than the television advertisement. We're looking at six or seven problems constantly. We're living in the disturbed societies of cities. I think modern technology is one of the worst things human beings have invented.

Do you know what's most interesting? Working with the very strong restrictions of the institution. In the Renaissance, the aristocrats would order paintings from the artist. They would order the Crucifixion of Jesus. The restrictions were amazing. Jesus had to be in the middle, three apostles on the left, four apostles on the right - and still you had masterpieces. It's really interesting to work within restriction, and see what you can do with restriction.

Your ego can become an obstacle to your work. If you start believing in your greatness, it is the death of your creativity.

If we consider art as oxygen in our society, we have to deliver this oxygen.