I think celebrity culture and sexuality in pop music is really important, but I want there to be an alternative for people.
Marina and the DiamondsI feel like artists that are always quite sad in real life always make really happy music, and artists who are really bouncy and bubbly always make really sad music.
Marina and the Diamonds[Being in the States] is almost like being on a holiday. It's kind of annoying because everyone's like "Oh, you're so obsessed with America," but it's not really that. I just really enjoy being here - I'm not the first British artist to make music here and be inspired by the country.
Marina and the DiamondsElectra Heart is the antithesis of everything I stand for. And the point of introducing her and building a concept around her is that she stands for the corrupt side of American ideology, and basically that's the corruption of yourself. My worst fear - that's anyone's worst fear - is to lose myself and become an empty person. And that happens a lot when you're very ambitious.
Marina and the Diamonds