Trends in culture all serve a purpose and that's always indicative in fashion and music, you can always tell what's going on culturally in the mindset of the young generation if you look at those mediums.
Marina and the DiamondsI think celebrity culture and sexuality in pop music is really important, but I want there to be an alternative for people.
Marina and the DiamondsElectra Heart is the antithesis of everything I stand for. And the point of introducing her and building a concept around her is that she stands for the corrupt side of American ideology, and basically that's the corruption of yourself. My worst fear - that's anyone's worst fear - is to lose myself and become an empty person. And that happens a lot when you're very ambitious.
Marina and the Diamonds