What I've learnt about artists over the years is, artists are usually the opposite to their music.
Marina and the DiamondsPeople are complex, and I think it's a huge element of what I do, because you have to balance out the fact that you talk about quite serious things with a sense of irony and tongue-in-cheek humor. That's my personality as well.
Marina and the DiamondsElectra Heart is the antithesis of everything I stand for. And the point of introducing her and building a concept around her is that she stands for the corrupt side of American ideology, and basically that's the corruption of yourself. My worst fear - that's anyone's worst fear - is to lose myself and become an empty person. And that happens a lot when you're very ambitious.
Marina and the Diamonds