Most photographers go and photograph something that they see, that exists, and that somebody else has created - they document it. But fashion photographers have to create what they're going to photograph. We have to go into the thought and build it up, get a girl, get a guy, get a situation, get the house, get the decor. It's the meaning of the word photography: "writing with light."

I started being a photographer because I liked fashion. I liked the idea of dressing up and changing my look. I got earrings, dyed my hair. I would dress like a fashion photo.

My pictures are my eyes. I photograph what I see - and what I want to see.

As photographers, we have to find our own identity, our own voice, our own vocabulary. And my question all the time is whether this vocabulary is limited, like our own vocabulary that goes from A to Zed, or whether this vocabulary can carry on growing. And to me, I hope that it carries on growing.

My favourite words are possibilities, opportunities and curiosity. I think if you are curious, you create opportunities, and then if you open the doors, you create possibilities.

A man today has to live with the reality of today. He can no longer live with the reality of 100 years ago. The world's changing so fast. Unless you are prepared to adapt every day, then you have a problem, because the world's not stopping.

Work is your life, it’s not a rehearsal. You work 7 days a week so you may as well enjoy those days.