Most photographers go and photograph something that they see, that exists, and that somebody else has created - they document it. But fashion photographers have to create what they're going to photograph. We have to go into the thought and build it up, get a girl, get a guy, get a situation, get the house, get the decor. It's the meaning of the word photography: "writing with light."

I started being a photographer because I liked fashion. I liked the idea of dressing up and changing my look. I got earrings, dyed my hair. I would dress like a fashion photo.

A man today has to live with the reality of today. He can no longer live with the reality of 100 years ago. The world's changing so fast. Unless you are prepared to adapt every day, then you have a problem, because the world's not stopping.

My favourite words are possibilities, opportunities and curiosity.

I like getting my ideas from the things of now. I am very conscious of the moment, of images that belong to this moment instead of another period. Fashion is really a reflection of our lives. You see women today and they don't do their hair up; they all wear their hair undone. So you have to reflect that in your photography .

The liberation of women has brought a lot of equality to the man, in the emancipation of the man as a bulldog; we can also be soft. It's interesting, because sometimes I maybe push the men a little bit more than the women, because it's a little bit less expected.

The way men are seen in photography, in fashion, and the way that men look at pictures of themselves has changed in recent years. It is a subject that has come into focus: The masculine image, a man's personal style, changing attitudes to the male face and body.