Most photographers go and photograph something that they see, that exists, and that somebody else has created - they document it. But fashion photographers have to create what they're going to photograph. We have to go into the thought and build it up, get a girl, get a guy, get a situation, get the house, get the decor. It's the meaning of the word photography: "writing with light."

My favorite type of photography - apart from fashion photography - is journalism, which in a way documents something that exists in a very precise moment, that didnt exist in a moment before and will not exist ever again. This has influenced my work a lot - I usually try to make my images look like they just exist, like no effort was put into it.

Ive been criticised for pretty, smiley photographs, but at least someone is happy! In my mind, I am always giving the image to the sitter.

My favourite words are possibilities, opportunities and curiosity. I think if you are curious, you create opportunities, and then if you open the doors, you create possibilities.

It's a choice - there are two different sorts of photographer: those obsessed with the technicalities and those obsessed by the subject.

Chic is nothing but the right nothing.

I like getting my ideas from the things of now. I am very conscious of the moment, of images that belong to this moment instead of another period. Fashion is really a reflection of our lives. You see women today and they don't do their hair up; they all wear their hair undone. So you have to reflect that in your photography .