Most photographers go and photograph something that they see, that exists, and that somebody else has created - they document it. But fashion photographers have to create what they're going to photograph. We have to go into the thought and build it up, get a girl, get a guy, get a situation, get the house, get the decor. It's the meaning of the word photography: "writing with light."

My favourite subjects at school were algebra and logic: making a big problem into something small.

The way men are seen in photography, in fashion, and the way that men look at pictures of themselves has changed in recent years. It is a subject that has come into focus: The masculine image, a man's personal style, changing attitudes to the male face and body.

The more I photograph women, the less it is about transformation. Women are beautiful. All that really matters is enhancing that.

The liberation of women has brought a lot of equality to the man, in the emancipation of the man as a bulldog; we can also be soft. It's interesting, because sometimes I maybe push the men a little bit more than the women, because it's a little bit less expected.

My pictures are my eyes. I photograph what I see - and what I want to see.

No! Beauty is emotional! That's why plastic surgery never works. Women who want to change their nose, lips, they don't understand that they are doing nothing except erasing their magic.