Most photographers go and photograph something that they see, that exists, and that somebody else has created - they document it. But fashion photographers have to create what they're going to photograph. We have to go into the thought and build it up, get a girl, get a guy, get a situation, get the house, get the decor. It's the meaning of the word photography: "writing with light."

As photographers, we have to find our own identity, our own voice, our own vocabulary. And my question all the time is whether this vocabulary is limited, like our own vocabulary that goes from A to Zed, or whether this vocabulary can carry on growing. And to me, I hope that it carries on growing.

My favourite words are possibilities, opportunities and curiosity.

No! Beauty is emotional! That's why plastic surgery never works. Women who want to change their nose, lips, they don't understand that they are doing nothing except erasing their magic.

My favourite subjects at school were algebra and logic: making a big problem into something small.

Work is your life, it’s not a rehearsal. You work 7 days a week so you may as well enjoy those days.

Ive been criticised for pretty, smiley photographs, but at least someone is happy! In my mind, I am always giving the image to the sitter.