It's a tremendous way of getting people to buy more at lower cost to the producer. There's no question that that's an incentive to buy. Everybody loves a bargain.

The general public believes that if a health claim is on the label the government backs that up, ... This sells food products, no question.

I live in the United States, and I'm not moving. But from the standpoint of food safety, the countries in Scandinavia do it better than we do. It's not that they don't have food-poisoning incidents; it's that there are many fewer in proportion to the population.

You need to identify the steps at which contamination can occur - those are the critical control points. You take steps to make sure that that doesn't happen. And you monitor and evaluate and test to make sure that your system is working properly. And if it's done diligently and done faithfully and monitored carefully, then they're producing safe food. And no astronaut of which I'm aware has ever gotten food poisoning in outer space.

It's a tremendous way of getting people to buy more at lower cost to the producer. There's no question that that's an incentive to buy. Everybody loves a bargain.

The standard four food groups are based on American agricultural lobbies. Why do we have a milk group? Because we have a National Dairy Council. Why do we have a meat group? Because we have an extremely powerful meat lobby.

The problem with nutrient-by-nutrient nutrition science is that it takes the nutrient out the context of the food, the food out of the context of the diet, and the diet out of the context of the lifestyle.