One can only be in awe of the creativity of chocolate marketers. My take is that if there is a health benefit, it is small.

The problem with nutrient-by-nutrient nutrition science is that it takes the nutrient out the context of the food, the food out of the context of the diet, and the diet out of the context of the lifestyle.

When you have a food safety system that's voluntary and not mandatory, you're in a situation in which everybody wants everybody else to go first. So as a normal course of doing business, food companies cut corners and don't want to take the kind of trouble and the kind of testing and the kind of careful procedures that are required to produce the safe food because they don't have to.

The Centers for Disease Control says that there are 76 million cases of food poisoning in the United States every year, 350,000 hospitalizations, and 5,000 deaths. Is that a lot or a little? Well, it depends on how you look at it.

Meat is produced under HACCP plans. Meat and poultry are required to be produced under standard food safety plans and they have been since the mid-'90s, and there are now fewer problems with meat than there used to be. That's on the USDA's side.

We don't really have any that protect the food supply from farm to table. We have a food safety system that's piecemeal, largely divided between two agencies that don't talk to each other very much. Neither agency can enforce regulations from the farm to the table.

They (food companies) are putting $36 billion into directing those choices. And their methods are very effective.