Consumers have to understand that the purpose of these claims is to get them to buy the product.

There are loopholes big enough to drive trucks through. And Congress needs to take a look at those laws and make sure that they're much more rigorous.

It's a tremendous way of getting people to buy more at lower cost to the producer. There's no question that that's an incentive to buy. Everybody loves a bargain.

It's a completely reasonable diet -- heavy on fruits and vegetables and fresh, seasonal foods. I'm totally for it. It's common sense in a nice package.

They (food companies) are putting $36 billion into directing those choices. And their methods are very effective.

When you have a food safety system that's voluntary and not mandatory, you're in a situation in which everybody wants everybody else to go first. So as a normal course of doing business, food companies cut corners and don't want to take the kind of trouble and the kind of testing and the kind of careful procedures that are required to produce the safe food because they don't have to.

Eat less, move more, eat lots of fruits and vegetables, go easy on junk foods.