Consumers have to understand that the purpose of these claims is to get them to buy the product.

BASICS OF DIET AND HEALTH The basic principles of good diets are so simple that I can summarize them in just ten words: eat less, move more, eat lots of fruits and vegetables. For additional clarification, a five-word modifier helps: go easy on junk foods.

These days the biggest issue is how many calories you consume. So all of this stuff distracts people from thinking about calories.

One can only be in awe of the creativity of chocolate marketers. My take is that if there is a health benefit, it is small.

The standard four food groups are based on American agricultural lobbies. Why do we have a milk group? Because we have a National Dairy Council. Why do we have a meat group? Because we have an extremely powerful meat lobby.

Consumers have to understand that the purpose of these claims is to get them to buy the product.

The chef has kids complaining to their parents the food they get in school is better than what they get at home. He's turned this group of kids into curious, adventurous eaters.