Vince Lombardi says, you know, "In my life, there are three things: God, family and the Green Bay Packers, in that order. For me, it's God, family and Yahoo!, in that order.
Marissa MayerOur theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience.
Marissa Mayer