The Googly thing is to launch products early on Google Labs and then iterate, learning what the market wants - and making it great. The beauty of experimenting in this way is that you never get too far from what the market wants. The market pulls you back.
Marissa MayerThe prime reason the Google homepage is so bare is due to the fact that the founders didn't know HTML and just wanted a quick interface. In fact, it was noted that the SUBMIT button was a long time coming and hitting the RETURN key was the only way to burst Google into life.
Marissa Mayer