If price spikes don't change eating habits, perhaps the combination of deforestation, pollution, climate change, starvation, heart disease and animal cruelty will gradually encourage the simple daily act of eating more plants and fewer animals.
Mark BittmanI think people at least now, as opposed to ten-15-20 years ago, kind of get it, what is the bad food. I think, before, there was a time when they didn't even get it that processed food was hurting them. Now, I think they get that, but the big enemies to switching over to good food are convenience.
Mark BittmanYour 'Pringle' contains 30% potato, that yoghurt has the same amount of sugar as ice cream, that whole grain cereal bar may be no better for you than a snickers.
Mark Bittman