The way I see it, more people are wired with broadband from 9 to 5 during the day than watch TV at night. So therefore isn't the real prime time 9 to 5? Playing games at your desk - that's the new prime time, isn't it?
Mark Burnett'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.
Mark BurnettYou can't just decide to take the subject matter of The Bible and figure out you can just change what you want. I mean, the audience knows, and if you give them a Biblical story, you better get it right.
Mark Burnett