'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.
Mark BurnettI look at decisions like - it's like an Indiana Jones movie. The guy comes to a rope ladder, and he's being chased. There's uncertainty on the other side, but he knows when he gets to the other side, he's going to take his machete and cut the rope ladder behind him. He has no retreat.
Mark Burnett