The difference between apologetics and evangelism is that in apologetics, you are answering objections that the world raises, whereas in evangelism, you are bringing the message that Christ brought. So unbelievers tend to set the agenda in apologetics, and you set the agenda in evangelism.
Mark DeverI heard about a pastor in a church of 5,000 people who employed two seminary students whose main responsibility was to get four new people baptized each week. When asked, "What happens if they can't meet the quota?", his response was, "Then I'll find two students who can". This man wasn't even remotely interested in true gospel preaching. He was results-driven.
Mark DeverAdvice on evangelism needs to be tailored to individual situations. For instance, I know someone who needs to be encouraged to speak less and work more. That would be a better testimony for him because he has certainly let his work colleagues know about Jesus. It's not that I don't want him to witness about Jesus, but I have a lot of sympathy for his employer. He is paying for work to be done.
Mark Dever