I believe that the art market is in a place similar to the music industry in 2005. Big changes are coming and the art market will most likely be very different in ten years. However, if you are the art equivalent of Van Halen, you don't really have to change anything. But if you are not Van Halen, then it is time to figure how to adapt to all the changes.
Mark EdwardWhile I was still going to embrace social media, I knew I had to do things that nobody else was doing. I decided I had to meet as many people as I could - face to face. While most artists would email galleries, I would show up in the lobby. Instead of liking an art show or exhibition, I would go there and meet everyone. And while most would send a magazine a press kit, I go and meet the editor. This notion of face to face contact became my mantra.
Mark EdwardIf you look on the history of art you observe how the most popular forms trample the rest. The abstract expressionists destroyed figurative work for more than 30 years.
Mark EdwardI realized that I could have been in galleries much sooner. I just needed to get past the fear of rejection. I still feel nervous when I approach a new gallery, although it has become more like a job now. The first step on this long road was getting past that initial fear.
Mark EdwardThe only way to survive is to intently focus on how the art world operates. Once you understand how things work, you can find a solution to the problems you are facing.
Mark EdwardI realized that the artists who managed to fight through this recession have a better shot at longevity than most. The recession was a test of your resolve and passion. I think as we come out of these rough times we will be more adept at survival and will have gained the skills necessary to make a long fruitful artistic career. There will still be those that fade away but we are more likely to grow and bend with the times and prosper.
Mark Edward