At some point he has to show that he has a vision of a better way. He can't just say 'The future is bleak, follow me.' Because no one will.
Go Hard or Go Home, but never go home hard!
A competition of the best ideas - that should be what Congress is about.
Negativity drove me out of politics in the mid-Nineties.
I don't really care how or why Obama got to the right place on gay marriage. I'm just glad he got there.
Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.