I've spent the better part of my career in politics and public policy working on and fighting for education reforms.

I've spent the better part of my career in politics and public policy working on and fighting for education reforms.

Contrary to conventional military and game theory, the most effective offense is sometimes a direct attack against your political opponent's greatest strength - not his weaknesses - to place him immediately on the defensive.

It's much more powerful and compelling to create a positive vision than it is to tear somebody down.

Mitt Romney is a businessman, a turnaround artist, a CEO. That is who he is. The former governor has experience in the public and private sector.

Democrats love to criticize Republicans on guns, but they are generally mute when it comes to taking on Hollywood or the gaming industry.

Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.