I just think adding superheroes to something instantly makes it more interesting. I have a friend who says every movie should either be a Spider-Man movie, or at least have Spider-Man in it. I thought it was such a brilliant quote. It kind of is true, in a weird way.

Many of our leadership practices have gone from being tried and true to being tired and tarnished.

It's been a very interesting exercise as a writer - writing a little family group, like The Incredibles or The Simpsons or something like that, and setting it in a big Star Wars-type setting. It's been really fun, definitely different from the kind of thing I normally do.

You can lead with or without a title. If you wait until you get a title, you may wait forever.

What I wanted to do was drown something enormous, like a Star Trek or Star Wars kind of space opera-type thing, but actually make it about someone who was just married to the wrong guy, and that guy just happens to be this amazing dictator, and she has to get her kids as far away as possible from this guy. So something that could almost be a TV movie, if you'd ground it and set it in Wisconsin or something like that, but to give it this enormous setting.

Comic artists have always been part of my social circle. I just like hanging out with artists, and I always see them at conventions or a store signing or something. "Hey, we should do something together."

Marvel books also feed into the smaller publishers and the fact that this is happening in the same month we're launching Ultimate Fantastic Four is no coincidence.