The breadth of the potential readership is also a factor.

Others control our opportunities, we control our readiness.

The ultimate [act] that would be the taboo, to show how bad some villain is, was to have somebody being raped, you know? I don't really think it matters. It's the same as, like, a decapitation. It's just a horrible act to show that somebody's a bad guy.

One of the things that made Star Wars work was the kids didn't know who their dad was.

The breadth of the potential readership is also a factor.

Batman: a force of chaos in my world of perfect order. The dark side of the Soviet dream. Rumored to be a thousand murdered dissidents, they said he was a ghost. A walking dead man. A symbol of rebellion that would never fade as long as the system survived. Anarchy in black.

Organizations who win, think deeply, choose wisely, and act decisively.