The breadth of the potential readership is also a factor.

I'm very lucky that I have this other career that runs alongside my comic career, which is a film career, and I've been given this really lovely setup where they seem to make the movies very quickly as well.

There probably aren't a lot of new superheroes around, so whenever one appears, it makes a bit of noise. Really, most of the people who are my friends write characters they loved as children. I get that, as well, because that's why I got into comics. But I'm also taking this massive liberation creatively, going off and doing new stuff. The first and foremost reason I do it is because I think they're fun, and I can do anything I want. I'm not constrained by continuity.

All my kids love superheroes, but my middle daughter in particular is obsessed with Wonder Woman and Batgirl.

When you expect the best from people, you will often see more in them than they see in themselves.

Maybe in this Star Wars world maybe subconsciously I was preparing myself. But I've just found all of my ideas I've been coming up with are big sci-fi things, and I wanted to do a big epic, a big space opera, and this is it. This is mine.

Organizations who win, think deeply, choose wisely, and act decisively.