Marvel books also feed into the smaller publishers and the fact that this is happening in the same month we're launching Ultimate Fantastic Four is no coincidence.

Ever since 1980, sci-fi has generally been more Bladerunner than Star Wars. People talk about Star Wars being the most influential movie of all time and creating the blockbuster along with Jaws and that sort of thing, but really there's not been a space opera that anyone can go and see.

I don't see one as bring better or more literate than the other and there's a real buzz to not only writing about a character I love like Superman, but also writing something that kids can enjoy.

Oddly, I think if you look at comic books, you look at the shelves in the store, it's predominantly male characters, historically. But if you look outside the window it's 52-percent female, and something odd is going on there. So I do think it's your responsibility as a writer, really, to create stuff that little girls can get into too. I want my daughters to have role models that are female.

If I'm creating a new superhero, it shouldn't be any different from other superheroes in terms of the qualities. Obviously the personality can be different. I think traditionally in comics women have tended to be a girlfriend or the daughter of whoever, whether it's even Batgirl as Gordon's daughter, or whatever. There is that relation of the hero, you know, like Superman's cousin, Supergirl. And that's great. It's fantastic to have a link to these amazing characters, but I kind of like the idea of things being something in their own right, which is why I've always loved Wonder Woman.

The success [of the X-Men], I think, is for two reasons. The first is that, creatively, the book was close to perfect ... but the other reason is that it was a book about being different in a culture where, for the first time in the West, being different wasn't just accepted, but was also fashionable. I don't think it's a coincidence that gay rights, black rights, the empowerment of women and political correctness all happened over those twenty years and a book about outsiders trying to be accepted was almost the poster-boy for this era in American culture.

Marvel movies, are seeming slightly less exciting now that Star Wars has appeared and everything.