Cordings make the best Covert coats, corduroys, moleskins and all the accoutrements. When I need a covert coat I get it from Cordings rather than make one myself and I'm a tailor so I should know! Cordings is without doubt, the best at what they do; they produce a quality which surpasses any other company of its kind in Britain.

The social aspect of blogging is just as important as the content, so to borrow a phrase from the 1960s: the medium is the message. And my personal experience shows me that the potential of this medium is extra large.

We scientists can argue forever about important topics like slightly different flavors of vanilla ice cream. Consider the silliness of this debate: one group of scientists found a 90% decline of big fish and criticized fishery management. Some other scientists found an 80% decline and started a big argument with the 90% people. Who cares if it's 80% or 90%? The real question is whether it's OK to let fishermen take most of the big fish out of our oceans.

Much of the attention on oceans has portrayed oceans as a villain. Warm water strengthened Hurricane Katrina that pounded Louisiana. Rising sea level will flood islands and coastal areas. Or, we're talking about new opportunities like a new shipping lane in the Arctic because of melting sea ice. These may be the obvious problems, but they're probably not the biggest ones.

Scientists blame the audience for being too stupid, shallow, or lazy to understand. There has been a fascinating debate in the blogosphere lately about communicating science to the public, and it's clear that most scientists just don't get it. They can't be bothered to talk to real people. Nobody will care about your issues if the price they have to pay is listening to a long lecture from Morton the science bug.

Unfortunately, there's a big, bad new bully threatening ocean animals, climate change. We might save fish only to have them starve because of climate change. It seems like the problems just won't stop. That's what got me to quit my cushy University job and take a big pay cut to work on conservation.

My constant fear as a writer as that I will fail to convey the gravity of living. I know that to some degree that sets me up as boorish, but I'll have to live with that, and, honestly, I'd rather err on the side of being "unredeemingly dark," as one reviewer said about blood kin, than on keeping to the sunny side.