The title's so upfront. It gives fair warning about the play's content. I'm writing about a kind of disenchantment, an anger, but quite a cool 90's anger, at a time when we're not very good at openly being angry. . . . I don't think I ever thought the title was titillating. I thought it was incredibly catchy. If the play is about the reduction in human relations down to a consumerist rationale, then thematically, the title is entirely linked into the thesis of the play.

Twenty years ago, when you bumped into someone and asked how they were, they would say, 'Mustn't grumble' or 'Getting by': now they feel obliged to say 'Just great!'. In both cases, the reply is just a social nicety, but the framework has changed, it's as if it's become a social duty to express happiness.

I have not chosen to create a linear story, but a series of different narratives: in the end there are five plays that almost, but don't quite, add up to one play... I start with the story of Candide, being performed as a play within a play, to bring the audience up to speed with the story.

Also, everyone thinks they know Candide - you hear people described as 'Panglossian'. So if Candide appears on a poster, it feels familiar.

Even within single sentences, there are sudden changes of register. And when the travellers go to Venice, they see a play by Voltaire! This is a novel [Candid] which has narratives within narratives, such as when Cunégonde recounts her story.

Translating Candide into tweets has really deepened my appreciation of his writing - it wouldn't work so well with nineteenth-century authors. Every single sentence in Voltaire seems to advance the story, and yet stand alone as a sound-bite.

The American journalist Barbara Ehrenreich has written about this in her book Smile or Die: How Positive Thinking Fooled America and the World (2009) . She talks about the happiness industry, the rise of medication to make us happy and of self-help books, and the influence of all this on religion. In many ways religion has become another form of self-help. We all suffer from over-exposure to positive thinking.