There is a remarkable nimbleness of style, a balancing act of tone, in Voltaire, which is hard to bring off on stage. When you speak the words out loud, the effect is very different from when you read them. So one needs to do something new with a stage performance, not simply 'tell the story'.

Even within single sentences, there are sudden changes of register. And when the travellers go to Venice, they see a play by Voltaire! This is a novel [Candid] which has narratives within narratives, such as when Cunégonde recounts her story.

The American journalist Barbara Ehrenreich has written about this in her book Smile or Die: How Positive Thinking Fooled America and the World (2009) . She talks about the happiness industry, the rise of medication to make us happy and of self-help books, and the influence of all this on religion. In many ways religion has become another form of self-help. We all suffer from over-exposure to positive thinking.

We are now so far advanced in our denial of evil that we want to rationalise it away.

Rereading Candide, I was struck by the link between optimism and the optimal, the idea that we have been placed in this optimal world rather than some other.

I have adapted the whole book [Candid] into tweets of 140 characters, and these are being sent out daily, at the rate of eight tweets per day .

In the business world, the idea of positive thinking is absolutely entrenched.