It's both strategic, to get people's minds off other things, and to pick an internal enemy. It's part of [Donald Trump's] psychodynamics to always care about his press coverage intensely. He's more interested in that than anything else.
Mark ShieldsI'm sure little Marco [Rubio] didn't think it would stick. I'm sure crooked Hillary [Clinton] didn't think it would stick. These labels do have a certain power to them. And so we will see how it plays out.
Mark ShieldsRichard Nixon said it best. It makes no difference whether they hold your nose or whether they go would through a wall to vote for you. It counts the same with the X.
Mark Shields