Lee Atwater,[Ronald] Reagan's strategist, had no patience for CPAC, because he thought they were sort of wild and immature, basically.
Mark ShieldsI'm sure little Marco [Rubio] didn't think it would stick. I'm sure crooked Hillary [Clinton] didn't think it would stick. These labels do have a certain power to them. And so we will see how it plays out.
Mark ShieldsBut the people at home if we're doing a town meeting or a town format. You have to answer the question that is asked. And what people at home are gauging how does this candidate respond to the questioner? Do they show respect to the questioner? Do they try to understand why the questioner is asking that? Do they respond to the question? Is there a human connection between the two? It's where Barack Obama beat Mitt Romney in 2012. He lost the voters on who was a stronger leader, who had a vision for the future, but on who cares about people like me, he trounced Mitt Romney.
Mark Shields