I try to shrug it off as a minor annoyance that whenever I do something successful, every capitalist out there wants a piece of the action.

Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.

When you give people ability to stay connected with all the people they care about, and you make it so they can express new things about themselves or in communication with other people who they care about, then you just open up new possibilities. You make it so people can stay connected in ways that they couldn't before.

I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs, are just giving more insight into what's going on with them.

So many businesses get worried about looking like they might make a mistake, they become afraid to take any risk.

Building a mission and building a business go hand-in-hand. It is true that the primary thing that makes me excited about what we're doing is the mission, but I also think, from the very beginning, we've had this healthy understanding which is that we need to do both.

The ability to share whole scenes form our lives will be a valuable thing over time.