Advertising works most effectively when it's in line with what people are already trying to do.
Mark ZuckerbergThe days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly. Having two identities for yourself is an example of a lack of integrity.
Mark ZuckerbergFacebook is really about communicating and telling stories... We think that people can really help spread awareness of organ donation and that they want to participate in this to their friends. And that can be a big part of helping solve the crisis that's out there.
Mark Zuckerberg