Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.
Mark ZuckerbergPeople can be really smart or have skills that are directly applicable, but if they don't really believe in it, then they are not going to really work hard.
Mark Zuckerberg