Facebook is uniquely positioned to answer questions that people have, like, what sushi restaurants have my friends gone to in New York lately and liked? These are queries you could potentially do with Facebook that you couldn't do with anything else, we just have to do it.
Mark ZuckerbergIt is really important for us that people understand what the strategy is and that the real approach is to make everything social, not to build a vertical approach.
Mark ZuckerbergPeople influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.
Mark ZuckerbergWhen you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power.
Mark Zuckerberg