Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
Mark ZuckerbergA lot of the time the experts, the people who are supposed to be able to tell you what to do, will tell you that you can't do something even when you know you can. And a lot of the time it's your friends ... who tell you you can do it.
Mark Zuckerberg