The producer is at the center of entertainment. The producer is being forgotten, and producers must seize the center of activity.
Marshall HerskovitzOur business,The Producers Guild, has a good record in some areas, and a bad record in others. There are many well-intentioned people trying to change things. The Producers Guild has been committed to this for years now, and I think personally does more than any other guild to give opportunities to people who come from outside of, I guess you'd call it, the expected avenues for advancement.
Marshall HerskovitzI would say the producer is the person who is there from the beginning to the end of the project. Either the person who creates, generates, or discovers the project, the person who performs many of the functions that are necessary to getting that project to the point where it is financed and then where it is in production, finished, marketed and released.
Marshall HerskovitzIt's very hard to make a living as a producer these days. The reality of the business is the studios have cut way back on overall deals for producers and cut way back on development. The fee for developing a project has not changed for 20 years, and a producer can't live on it.
Marshall HerskovitzYou always have to remember in this business that the public doesn't care about us. It's very important to keep that in mind. If there is a public perception at all, they see the producer as a big old guy who smokes a cigar and has lots of money and lots of power. That's not what a producer is and, if it ever was what a producer was, it certainly hasn't been for a long time.
Marshall Herskovitz