Gramophone and movies were merely the mechanization of speech and gesture. But the radio and TV were not just the electronification of speech and gesture but the electronification of the entire range of human personal expressiveness. With electronification the flow is taken out of the wire and into the vacuum tube circuit, which confers freedom and flexibility such as are in metaphor and in words themselves.
Marshall McLuhanThe content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
Marshall McLuhanNowadays there is no conversation at all. Teachers distrust talk as much as business men.
Marshall McLuhanWhen two seemingly disparate elements are imaginatively poised put in apposition in new and unique ways, startling discoveries often result.
Marshall McLuhan