Of the many unforeseen consequences of typography, the emergence of nationalism is, perhaps, the most familiar
Marshall McLuhanIn Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
Marshall McLuhanWhat is very little understood about the electronic age is that it angelizes man, disembodies him. Turns him into software.
Marshall McLuhanMost clear writing is a sign that there is no exploration going on. Clear prose indicates the absence of thought.
Marshall McLuhanPhysiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth.
Marshall McLuhan