Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.

It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it

Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.

All advertising advertises advertising.

The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.

Faced with information overload, we have no alternative but pattern-recognition.

Typographic man can express but is helpless to read the configurations of print technology.