If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
Marshall McLuhanThe content or time-clothing of any medium or culture is the preceding medium or culture.
Marshall McLuhanEvery innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
Marshall McLuhanThere are many people for whom 'thinking' necessarily means identifying with existing trends.
Marshall McLuhanWhen people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
Marshall McLuhan