Only a fraction of the history of literacy has been typographic.

Man works when he is partially involved. When he is totally involved he is at play or leisure.

All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.

Current illusion is that science has abolished all natural laws.

In antiquity and the Middle Ages reading was necessarily reading aloud.

Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.

I wouldn't have seen it if I hadn't believed it.