The World Cup is not just a great global sporting event, it is also inscribed with much deeper cultural and political importance.

Globalisation has obliterated distance, not just physically but also, most dangerously, mentally. It creates the illusion of intimacy when, in fact, the mental distances have changed little. It has concertinaed the world without engendering the necessary respect, recognition and tolerance that must accompany it.

The Chinese view the state, not just as an intimate member of the family ... but as the head of the family.

Our leaders increasingly see fit to lecture the ethnic minorities on the need to integrate, including of course the need to speak English. What about the need, though, for Britain to integrate with the rest of the world?

There are a host of ethnic minorities in China but they often have a weak sense of identity and are relatively small in total number. History has taught the Han that other groups will and should ultimately be absorbed and assimilated as Han. There is a belief that the Han enjoy a superior and far more advanced culture.

If the Age of Sport has been all champagne and roses hitherto, then expect our love affair with its newly-acquired prominence to become increasingly tainted by scandals about cheating. Sport is losing its shine and allure.

In its heyday, the car was an expression of technical flair and design genius: the original Mini, the Beetle, the 2CV, and the Fiat 500 were all, in their various ways, inspired incarnations of functionality.