Photographs are interpretations of reality; as such, it is entirely subjective. Most photos are taken with an agenda, to sell something or to make a subject look better than it really is. Think of family snapshots - everyone is smiling and happy.

Magnum photographers were meant to go out as a crusade ... to places like famine and war and ... I went out and went round the corner to the local supermarket because this to me is the front line.

The thing about tourism is that the reality of a place is quite different from the mythology of it.

I think the ordinary is a very under-exploited aspect of our lives because it is so familiar.

With photography, I like to create a fiction out of reality. I try and do this by taking society's natural prejudice and giving this a twist.

Photographs are interpretations of reality; as such, it is entirely subjective. Most photos are taken with an agenda, to sell something or to make a subject look better than it really is. Think of family snapshots - everyone is smiling and happy.

I get up early and open my emails, write cheques and answer the phone; whatever needs to be done.