Success requires persistence, the ability to not give up in the face of failure. I believe that optimistic explanatory style is the key to persistence.

The Fundamentalist Religions simply seem to offer more hope for a brighter future than do the more liberal, humanistic ones.

If we just wanted positive emotions, our species would have died out a long time ago.

Psychology should be just as concerned with building strength as with repairing damage

The belief that we can rely on shortcuts to happiness, joy, rapture, comfort, and ecstasy, rather than be entitled to these feelings by the exercise of personal strengths and virtues, leads to legions of people who, in the middle of great wealth, are starving spiritually.

It's a matter of ABC: When we encounter ADVERSITY, we react by thinking about it. Our thoughts rapidly congeal into BELIEFS. These beliefs may become so habitual we don't even realize we have them unless we stop to focus on them. And they don't just sit there idly; they have CONSEQUENCES.

Positive, optimistic sales people sell more than pessimistic sales people.