What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure new tracks will be built.

Virtual Reality for Formula One could be fantastic - driving the car!

Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.

In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.

Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you want to reach!

Formula One is not just multinationals. It's also about national players wanting to get global coverage.

Despite streaming, despite the rise of tablets and smartphones - all the implications which in theory would make linear TV less important - live sporting events are extremely powerful. But it's not the event alone - it's also what's surrounding it.