What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure new tracks will be built.

The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.

When you go back to the above names it was a very much narrower situation - the alternatives were far fewer. Today there is much more competition for the 'hero stakes'! And if you think about all the alternatives you have today to spend your time on, the pool of heroes is much broader. It was very much less back then.

What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more exciting it is... the more volatile in the sense of results. If you have just one winner continuously it dulls the enthusiasm.

I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market.

Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.

What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure new tracks will be built.