The recipe for success . . . customers will get what they want, when they want it . . . you will see more revenue, greater brand loyalty, real relationships, and a competitive edge.

If you have a habit of declaring milestones or changing them based on the crisis of the day, don't expect the team to remain motivated. Similarly, if the team isn't aware of the milestone and the value behind it, they are unlikely to deliver.

Some leaders expect the team to read their minds on priorities, so they never provide the written and verbal guidance that we all need to feel we are contributing. Others can be heard shouting new priorities on an hourly basis. Both habits are very demotivating.

You can't be an absentee entrepreneur and expect the team to stay motivated.

If you dread the thought of wasted time in meetings, chances are that your team members feel the same way. Team members are also demotivated by one-way discussions, haphazard participation and arbitrary decisions. Structure every meeting at the start and summarize them at the end.

If you are 'too busy' most of the time, or locked behind closed doors, no mentoring relationship can work.

Recognition in front of peers is the strongest motivator, and berating team members in private or public is the biggest demotivator. Check your use of rewards vs. penalties, with the negatives including emotional outbursts at no one in particular, a lack of feedback and veiled threats.