This is not a must-win; World War II was a must-win (Referring to the Super Bowl)
As a collegiate, I think you spend 50 percent of your time recruiting. It is a distasteful process.
What you do should speak so loudly that no one will hear what you say.
Adversity is an opportunity for heroism.
Systems don't win, players do.
All the buildup and hype, everything else, is foam. The game is the beer.