Often we fail to voice and act on our values because, before we even apply our best thinking to developing an action plan, we engage in process of "pre-emptive rationalization." At some deep level, we anticipate difficulty and resistance so we start to back away from our own instinctive values perspective.

We try to effectively free ourselves up to be creative, to think about what might be possible, to come up with truly innovative ways to enact our values-driven positions.

Perhaps sometimes we have self-serving sense that we often experience when we believe we know better than our boss, our teacher, our spouse or partner, our friends, our political leaders - if only they would listen to us!

The whole endeavor becomes less about a constraint on action and rather about helping us to be more of who we would actually like to be, at our best and if we felt it were possible. Rather than positioning effort as being about "thou shalt not," it becomes all about "can do!"

Time pressures are a reality of business life that cannot be eliminated entirely and that even can create a beneficial focus at times, it can be powerful to set aside discrete occasions where individuals are invited to step back, to look at their projects from different vantages, to consider input not usually examined, and so on. This again encourages folks to express alternative points of view.

We are better able to bring the same sort of pragmatic planning and analytical pre-work to our values scripts that we would bring to any other business position that we espouse. This approach enables us to be more reasonable, more respectful, less impulsive and more constructive. Risk cannot be eliminated entirely but that is true in all of life.

I am most comfortable in a "learner" role, I may raise my values-related concerns by asking the well-crafted and well-timed question, rather than by strenuously arguing a particular point of view. Or if I am a risk-taking, aggressive manager, I may frame the values conflict as just one more challenge that I want to take on, as opposed to a "constraint" on my action choices.